The American Family Association (which ranks pretty high in the stupid and patronizing name society) are of course the insurgent group fighting their own war on the war on Christmas. I can't begin to express how stupid I think this all is.

Be afraid little Johnny, the big bad liberals are going to put grandma on an ice floe they want to take mommy and daddy's MONEY and force us to join a union and of course they want to ruin Christmas!

from the ridiculous and lying AFA website;

We are pleased to see the Sears company is already offering a "Christmas Club" on its website. You may recall, AFA asked our supporters to contact Sears three years ago when it too was avoiding the word and Sears responding positively. Thank Sears the next time you visit one of their stores.

Well known retailer The Gap, on the other hand, has clearly indicated it WILL NOT use the term "Christmas" in any of its promotional advertising again this year. AFA has repeatedly contacted The Gap and spokesmen say they "don't want to offend anyone" by using the word Christmas. The Gap also owns Old Navy and Banana Republic.

We want you to stand with us and other Christians in proclaiming that Christmas is special, not just any winter holiday. And the gift buying that Americans do for one another is because of Christmas. People don't exchange gifts on Thanksgiving or New Year's Day.

Here's how you can take a stand for Christmas. AFA is making available an attractive button and sticker that carry this thought-provoking, Gospel-focused message: "God's Gift: Merry Christmas."

Purchase enough buttons for each member of your church and enough glossy stickers for each family to have one to go on their automobiles. Urge your fellow members to wear their buttons and display the glossy stickers during the entire Christmas season.

I see an altered art project in my future. These people are incredible. Bet those buttons are made in china in a sweatshop. sheesh what a crock.

I am writing a letter to Gap and telling them that I appreciate that they are protecting religious freedom and are not choosing one religion over any other in their business plans. I might send them a "Seasons Greetings" card too when the holiday season gets closer.

Gap Inc. Headquarters
Two Folsom Street
San Francisco, CA 94105
(650) 952-4400

or you can email them at custserv@gap.com